Do you want to massively impact the world? Do you know how to become a Francis Bacon, Marie Curie or John von Neumann? We don’t, but we’ve spent 20+ years investigating the question and have a few ideas…


The Upgrade Program (UP) is an experimental program that uses emerging technology, behavioral science, and applied rationality to help you set, plan, and achieve your life goals. It’s a 10-step strategic plan for living an intentional life.

1. Do Epistemic Housekeeping

You don’t know what you don’t know. And much of what you “know” is wrong. We start by rethinking your life from first principles. 

2. Model Your Priorities

Out of trillions of possible actions, what should you do right now? To answer that, we need to build a quantitative model of your values.

3. Set Life Goals

Working from your values, we determine your life goals and decide how much of your time, attention, and money you’ll allocate to each.

4. Assess Yourself

What is your baseline success rate on your goals so far? Are you progressing, maintaining or regressing? We take hard data to find out. 

5. Build a Personal Team

Self-development is the wrong framing if you want maximal success in life. Instead we focus on your team’s development. 

6. Plan Each Goal

Actually achieving your life goals is hard. To make it easier, we create realistic, tailored, evidence-based plans for each goal. 

7. Execute Plans With Team

We work with your personal team to do the thousands of discrete tasks necessary to realize your goals. The real magic is (strategic) hard work.

8. Analyze Results

Even with your team’s best efforts, many of your plans will fail. But we’ll mercilessly analyze the data and learn how to do better the next time. 

9. Iterate on Plans

We’ll repeat the plan-experiment-learn process until we get it right. Trial and error is inevitable; the goal is to move quickly and cost-effectively. 

10. Restart

Once you’re on the path to reliably achieving your life goals, you’ve reached what we call UP v2.0. Then things start to get really interesting…
Step 0. Schedule call


UP is tailored to your life goals, so it comes with essentially whatever you need to achieve those goals. Here are the most “standardized” elements.

Dedicated coach

An UP Coach that will serve as your guide, partner, and cheerleader for months

Upgrade plans

Customized step-by-step plans outlining exactly how to upgrade each area of your life

Vetted tools

A curated database of 1,000+ tools, techniques and programs for upgrading your life

Clean exocortex

A meticulously organized computer, online drive, phone, tablet, office, home, and vehicle

Dedicated team

A carefully handpicked team of experts and assistants fully dedicated to your goals

Life calculator

A quantitative model that prioritizes each of your goals by return on investment

Ready-to-use files

A Drive folder with 1,000+ files ready to use to help you achieve your goals

1-on-1 education

A tailored course on 200+ of the most valuable self-development concepts


UP can be framed in a number of different ways, depending on how you approach life. 

You = Superhero

Imagine you’re a superhero (e.g. Batman). To become Batman you must have relentless drive, excellent strategy, detailed plans, ample resources, and be in peak physical condition. You’re completely devoted to your cause. UP is your Alfred or sidekick.

You = Olympic Athlete

Imagine you’re an Olympic athlete, aiming for gold. You are intense, disciplined, obsessed with metrics, dedicated to iterative growth, and in peak physical condition. You’re laser-focused on winning. UP is your coach or training partner. 

You = Robot

Imagine you’re a robot. You have a CPU (executive functioning), hard drive (long-term memory), RAM (working memory), electricity (blood), chassis (skeleton and muscles), and software (beliefs). Every part of you is upgradable. UP is your robotic scientist or programmer.

You = Startup

Imagine you’re the founder of a fast-growing Y Combinator startup. You are intense, take calculated risks, love metrics, and want to build something to impact the world. You aggressively innovate to make it big, quickly. UP is your co-founder or adviser.

You = Organization

Imagine you’re the leader of a corporation, lab, military or government. You strategize, plan, recruit, manage people, execute, and evaluate results. You deploy substantial resources to create and capture enormous amounts of value. UP is your Chief of Staff or Board of Directors.


Imagine you’re a player in a massively multiplayer online role-playing game. You can level up your skills, secure better equipment, team up with others, and engage in quests to achieve specific goals. Your experience is whatever you make of it. UP is your guild. 


UP has three core pillars, three modes, 40+ design principles, and 200+ concepts. It’s complicated, just like life. 

Emerging Technology

Mindfully incorporating the most useful nootropics, supplements, wearables, smart devices, apps, and other tools makes you effectively superhuman. It’s an unfair advantage in life. UP guides you to the technology best suited for you. 
Cognitive Biases Codex

Behavioral Sciences

Understanding the science of how to live well is extremely useful. But the research literature is huge and growing exponentially. UP acts as your personal research assistant and operationalizes what is most useful for you, when you need it most.

Applied Rationality

Your brain is the most complex tool you possess. And it’s notoriously full of buggy software (e.g. procrastination, self-deception, etc.). UP helps you debug that software and better understand yourself and more effectively pursue your goals. 
See UP's modes
See UP's design
See UP's concepts


Because you’re smart enough to know you’ll accomplish much more with help. What exactly could you do with UP? Just about anything you want… Which area of your life would you like to upgrade first?


Improve the odds you achieve what you truly want in life


Improve your strategy, values, value-action alignment, integrity, and clarity


Improve your compensation, advancement, career capital, skills, satisfaction, and future-readiness


Improve your net assets, future earnings, portfolio diversification, and security


Improve your self-control, procrastination, habits, routines, and rituals


Improve your decision-making, learning, attention, memory, and creativity


Improve your emotional intelligence, well-being, happiness, stress, and anxiety


Improve your lifespan and reduce illnesses, diseases, injuries, and medical costs


Improve your strength, physique, weight, flexibility, and speed


Improve your waking and sleeping rituals, duration, quality, and dreams


Improve your food’s nutritional value, quality, taste, convenience, and variety


Improve your relationships with family, friends, colleagues, and romantic partners
More reasons why


UP is for the wildly ambitious who intend to leave their mark on humanity. Do you have the following?



A significant level of agency that you can focus on yourself


An unceasing hunger to be better than you were yesterday


Thousands of hours you and your team can dedicate over months or years


Thousands of dollars to invest on salaries, tools, and assessments


Please reach out if you’re curious about how UP might help you live the life you most want to live. The call is short, free, and focused entirely on you and your life goals. (We do zero selling–if we have to sell, we already know UP isn’t for you.)

Schedule call