UP is entirely tailored to you and your goals, so it’s hard to determine pricing ahead of time. It’s a little bit like asking, “How much will it cost me to achieve everything I want in life?” Hard question to answer, but one we actually attempt to quantitatively model for you. Philosophically our aim is your growth, not your money.


One option is doing a full UP using one of its three modes. This includes an UP Life Design session, followed by the UP Execution phase (UP Coaching and UP Team management) for X months or years. During this time we share responsibility for your life goals and work on them alongside or for you.

UP Life Design

One option is to do a 2-3 day intensive with an UP Coach to design your own do it yourself (DIY) UP. This generates a clear set of life goals and a broad plan to begin achieving them. It doesn’t include any support following the intensive, although we will of course root for you from the sidelines. 

UP Coaching

One option is to receive UP-based strategic coaching on an ad hoc, weekly, monthly or annual basis. There is a reasonable hourly or retainer fee. In this case, UP does not share responsibility for your goals, but we diligently support you in achieving them yourself.