TEAM

JAMES NORRIS

James uses behavioral science and emerging technology to upgrade people. He started as an entrepreneur at age 6 and since has co-built 22 organizations, including the premier conference for the effective altruism movement, the world’s first global lifehacking event series, Southeast Asia’s first social innovation hackathon series, a university for today’s Leonardo da Vinci, and a museum/theme park hybrid. He graduated from the University of Texas at Austin as a triple major/quadruple minor and is a lifelong autodidact. He’s spent 20 years systematically upgrading himself.
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Declaration of Independence committee

UP COACHES

We build tailored Juntos (personal advisory boards) from our advisory network of 30+ experts, depending on the specific needs of the client. Often these Juntos include a coach, psychotherapist, physician, exercise physiologist, registered dietitian, financial adviser, and personal stylist.