If you’re reading this, you’re likely obsessed with achieving your goals. And you may think, “I’m doing well enough on my own. Why do I need a special program like UP?” That’s a good question. You may not. But even if you’re doing really well, it might still make sense. As a supplement to the reasons outlined on the front page, here are six to consider more deeply.


Make money

If you choose, a substantial focus of UP can be on strategically identifying and aggressively exploiting your best money making strategies. We’ve helped people set up hedge funds, automate index fund investing, negotiate for raises, switch to more profitable careers, and build wildly successful startups. How could you be making much more money, if you had more resources at your disposal? 

Save money

How many ineffective programs or workshops have you paid for? How many coaches or trainers have helped you, but never solved the root problem you were tackling? How many unwise investments have you made that could have been avoided with robust accountability systems? We’ve helped people save thousands by avoiding ineffective seminars, preventing unnecessary impulse purchases, and optimizing taxes.


Make time

The best way to have more time is to “make” it. You usually do that by paying other people to do things for you. If you’ve never hired and managed a team before, it’s a challenge but often well worth it. We’ve helped people hire executive and virtual assistants and outsource work to consultants, researchers, and other specialists. This expands the amount of time they can allocate from 8,760 hours/year by themselves to tens of thousands of hours/year with their teams.

Save time

How much time have you spent on failed personal projects, business ventures, and research traps? It may make sense to delegate some of your personal or professional work to experts or assistants that have a comparative advantage and/or less opportunity cost than you. We’ve saved clients thousands of hours by automating their workflows, answering their hard research questions, and helping them avoid common failure modes in business.


Succeed more

Even if you’re making good progress on your life goals now, might you make even better progress with more strategic support? What’s the maximum amount of progress you could make, given you had everything you wanted and needed? What’s the difference between that level and where you’re at now? If the difference is large, UP might be useful for you.

Fail less

Failure is overrated. You will inevitably fail to achieve some of your goals, but minimizing that failure rate is still valuable. It’s unwise to “fail fast” to learn if you can instead invest 1/10th the time, money, energy, and pain to read a book or study. Always aim to win while mindfully accepting the occasional failure with your big, complicated, high expected value projects.