UP can vary dramatically based on how you approach life. Here are a few analogies that may help clarify what UP could be like for you.

Analogy #1

You the superhero

Imagine you’re a superhero, like Batman. To become Batman you must have relentless drive, excellent strategy, detailed plans, ample resources, and be in peak physical condition. You’re completely devoted to your cause. UP is your Alfred or Robin.

Analogy #2

You the startup

Imagine you’re the founder of a fast-growing Y Combinator startup. You are intense, take calculated risks, love metrics, and want to build something to impact the world. You aggressively innovate to make it big, quickly. UP is your co-founder or adviser.

Analogy #3

You the athlete

Imagine you’re an Olympic athlete, aiming for multiple gold medals. You are intense, disciplined, obsessed with metrics, dedicated to iterative growth, and in peak physical condition. You’re laser-focused on winning. UP is your coach or training partner. 

Analogy #4

You the organization

Imagine you’re the leader of a corporation, lab, military or government. You strategize, plan, recruit, manage people, execute, and evaluate results. You deploy substantial resources to create and capture large amounts of value. UP is your Chief of Staff or Board of Directors.

Analogy #5

You the researcher

Imagine you’re a Bell Labs researcher investigating new phenomena. You optimize your life for deep thought, strategic collaboration, and years of toil (and potentially ridicule). You are fully committed to your research. UP is your colleague or research assistant.

Analogy #6

You the commander

Imagine you’re the commander of an elite special forces unit. You train intensively, progressively develop formidable skills and abilities, forge deep bonds with your unit, and give each operation your all. You put the mission ahead of yourself. UP is your squad or section.

Analogy #7

You the MMORPG

Imagine you’re a player in a massively multiplayer online role-playing game. You can level up your skills, secure better equipment, team up with others, and engage in quests to achieve specific goals. Your experience is whatever you make of it. UP is your guild. 

Analogy #8

You the robot

Imagine you’re a robot. You have a CPU (executive functioning), hard drive (long-term memory), RAM (working memory), electricity (blood), chassis (skeleton), and software (beliefs). Every part of you is upgradable. UP is your robotic scientist or programmer.