“Actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness.”

John Stuart Mill

Big Picture

We aim to do the greatest amount of good possible for all sentient beings, present and future.

We practice conscious capitalism. We’re a Public Benefit Corporation that chooses to put purpose before profit.

We support the United Nations Sustainable Development Goals

We only work with clients who intend to use their lives in service of others.


We are fully transparent about our effectiveness. See our Manifesto and Data. The placebo effect is real, but we try hard not to sell it.

We attempt to determine our counterfactually-adjusted net impact on your life outcomes. 


We do not promote any product or service for our personal gain. We do not take affiliate fees. We solely make recommendations based on our client’s best interests. 

We do not promote our friends in the industry simply because they’re our friends.