“Actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness.”

— John Stuart Mill

Big Picture

We aim to do the greatest amount of good possible for all sentient creatures, present and future.

We practice conscious capitalism. We’re a social enterprise that puts purpose before profits.

We only work with clients who intend to use their lives in service of the world.

Transparency

We are fully transparent about our effectiveness. See our Measurement Manifesto and Data. The placebo effect is real, but we don’t sell it.

Impartiality

We do not promote any product or service for our personal gain. We only make recommendations based off of the client’s best interests. 

We do not promote our friends in the industry simply because they’re our friends.

We do not take affiliate fees.