WHAT'S UP LIKE?
UP can be difficult to understand. It varies based on how you approach life. Here are a few analogies that may help.
You = Superhero
Imagine you’re a superhero (e.g., Batman). To become Batman you must have relentless drive, excellent strategy, detailed plans, ample resources, and be in peak physical condition. You’re completely devoted to your cause. UP is your Alfred or Robin.
You = Olympic Athlete
Imagine you’re an Olympic athlete, aiming for multiple gold medals. You are intense, disciplined, obsessed with metrics, dedicated to iterative growth, and in peak physical condition. You’re laser-focused on winning. UP is your coach or training partner.
You = Elite Researcher
Imagine you’re a Bell Labs researcher investigating whatever you think is most promising. You optimize your life for deep thought, strategic collaboration, and years of toil (and potential ridicule). You are fully committed to your research. UP is your colleague or research assistant.
You = MMORPG
Imagine you’re a player in a massively multiplayer online role-playing game. You can level up your skills, secure better equipment, team up with others, and engage in quests to achieve specific goals. Your experience is whatever you make of it. UP is your guild.
You = Startup
Imagine you’re the founder of a fast-growing Y Combinator startup. You are intense, take calculated risks, love metrics, and want to build something to impact the world. You aggressively innovate to make it big, quickly. UP is your co-founder or adviser.
You = Organization
Imagine you’re the leader of a corporation, lab, military or government. You strategize, plan, recruit, manage people, execute, and evaluate results. You deploy substantial resources to create and capture large amounts of value. UP is your Chief of Staff or Board of Directors.
You = Commander
Imagine you’re the commander of an elite special forces unit. You train intensively, progressively develop extensive skills and abilities, forge deep bonds with your unit, and give each operation your all. You put the mission ahead of yourself. UP is your squad or section.
You = Robot
Imagine you’re a robot. You have a CPU (executive functioning), hard drive (long-term memory), RAM (working memory), electricity (blood), chassis (skeleton), and software (beliefs). Every part of you is upgradable. UP is your robotic scientist or programmer.