WHO DOES UP?
Individuals, teams, families, and other groups do UP.
Let’s examine four sample individual client scenarios.
Elijah the VC
Elijah is extremely busy and has been neglecting his health and family for years. He wants to make a change, but feels strangely stuck. Elijah does an UP that focuses on workload delegation, a rigorous fitness program, nutrition automation, meditation, and non-negotiable time for family and self.
Audrey the CEO
Audrey is a victim of her own success. As her company grows, she feels as if she’s losing her creative spark. She’s no longer as energized and optimistic as she used to be. Audrey does an UP that focuses on personal renewal through retreats, yoga, and trips with friends. She also plans an exit from her company to start a new firm.
Ben the Biohacker
Ben has tried everything possible to enhance himself–legal or otherwise. He’s seen some great results, but most things don’t stick and half of what he tries has unclear outcomes. He knows he needs reliable support to maximize his growth. Ben does an UP focused on a rigorous, systematic optimization of his entire life.
Mia the Student
Mia is a straight A student, but silently suffering. She’s running ragged trying to keep up with her classes, job, extracurriculars, family, and partner. She took on more than she can handle and doesn’t see a way out. Mia does an UP focused on time and energy management, effective studying, and task outsourcing.
Let’s examine three sample group scenarios.
John Rock Capital
A small hedge fund has recruited exceptionally talented traders, but is having trouble with poaching by their competitors. They’ve tried everything they can to keep staff to no avail. They do a Team UP focused on enhancing the individual well-being of each trader so much that they each find it significantly harder to leave. This has a great benefit-cost ratio.
Wei and Jing are married with two teenage children, Min and Jie. They do a Family UP focused on helping future proof their family business. They’re unsure how their business needs to evolve and how ownership and assets will be allocated over time. They each create 15 year plans with multiple scenarios and commit to annual collaborative updates.
Noel, Liz & Sian
Noel, Liz, and Sian have been best friends since high school, but have come to realize that their relationship has substantially changed over the years. They do a Group UP focused on authentic relating, radical candor, and spiritual exploration. They begin doing annual retreats in beautiful locations with their families and dedicate half the trips to just the three of them.