“Why spend a day in the library when you can learn the same thing by working in the laboratory for a month?”

Frank H. Westheimer

Why do UP? Because you’re smart enough to know that no one achieves great success in life without help.

If you’re reading this, you’re likely obsessed with achieving your goals. You may think, “I’m doing well enough on my own. Why do I need a program like UP?” That’s a good question. You may not. But even if you’re doing really well, it might still make sense. Here are a few ways of thinking about why you might still find it cost-effective for you.


Fail less

You will inevitably fail to achieve some of your goals, but generally minimizing that failure rate is still valuable. It’s unwise to “fail fast” or “throw everything at the wall and see what sticks” if you can instead invest 1/100th of the time, money, and energy to talk to an expert, read a systematic review or delegate out to professionals. At the same time, mindfully accept failure when it happens and work hard to prevent it from reoccurring. Easily preventable failures are a waste.


Succeed more

Will you actually achieve all of your life goals? Odds are, probably not. Aim to actually win regardless. Even if you’re confident you’ll be successful, could you hedge your bets by enlisting support from a dedicated team of experts and assistants wielding the latest tools for goal attainment? What’s the maximum amount of success you could achieve, given you had everything you wanted and needed? What’s the difference between that level and what you’re predicting now? 


Save Time

How much time have you spent on failed personal projects, business ventures, and research traps? It usually makes sense to delegate some or much of your personal or professional work to experts or assistants that have a comparative advantage doing that work. We’ve saved clients thousands of hours by automating their workflows, answering their hard research questions, and helping them avoid common failure modes in business.


Make Time

The best way to have more time is to “make” it. You usually do that by paying other people to do things for you. If you’ve never hired and managed a team before, it’s a challenge but often well worth it. We’ve helped people hire executive and virtual assistants and outsource work to consultants, researchers, and other specialists. This expands the amount of time they can allocate from 8,760 hours/year by themselves to tens of thousands of hours/year with their teams.


Save Money

How many ineffective programs or workshops have you paid for? How many coaches or trainers have helped you, but never solved the root problem you were tackling? How many unwise investments have you made that could have been avoided with robust accountability systems? We’ve helped people save millions of dollars by optimizing taxes and donations, negotiating divorce settlements, preventing unnecessary purchases, and circumventing overpriced “gurus”.


Make Money

A substantial focus of your UP could be on identifying and aggressively exploiting your best money making strategies. We’ve helped people build startups valued at $1B+, set up hedge funds, automate index fund investing, trade cryptocurrencies, sell startup shares, negotiate for raises, switch to more profitable careers, and create small side businesses. How could you be making much more money, if you had far more resources at your disposal?