WHY UP?

Do you know how to achieve everything in life that’s meaningful to you? Are you on a path to leave a profound legacy for the world? Could you be the next Francis Bacon, Marie Curie, or John von Neumann? 

WHAT'S UP?

The Upgrade Program (UP) is an experimental program that uses emerging technology, behavioral science, and applied rationality to help you set, plan, and achieve your life goals. It’s like a head-to-toe, inside-and-out life makeover. Each UP is unique, but they usually consist of 10 steps and run 100 days, 1 year, or 100 years.

1. Do Epistemic Housekeeping

You don’t know what you don’t know. And much of what you “know” is wrong. We start by rethinking your life from first principles. 

2. Model Your Priorities

Out of trillions of possible actions, what should you do right now? To answer that, we need to build a quantitative model of your values.

3. Set Life Goals

Working from your values, we determine your life goals and decide how much of your time, attention, and money you’ll allocate to each.

4. Assess Yourself

What is your baseline success rate on your goals so far? Are you progressing, maintaining or regressing? We take hard data to find out. 

5. Build a Personal Team

Self-development is the wrong framing if you want maximal success in life. Instead we focus on your team’s development. 

6. Plan Each Goal

Actually achieving your life goals is hard. To make it easier, we create realistic, tailored, evidence-based plans for each goal. 

7. Execute Plans With Team

We work with your personal team to do the thousands of discrete tasks necessary to realize your goals. The real magic is (strategic) hard work.

8. Analyze Results

Even with your team’s best efforts, many of your plans will fail. But we’ll mercilessly analyze the data and learn how to do better the next time. 

9. Iterate on Plans

We’ll repeat the plan-experiment-learn process until we get it right. Trial and error is inevitable; the goal is to move quickly and cost-effectively. 

10. Level Up

Once you’re reliably progressing on all your life goals, you’ve reached what we call UP v2.0. Then things start to get really interesting…
Step 0. Begin UP

WHAT COMES WITH UP?

UP comes with essentially whatever you need to achieve your life goals. Here are the most common elements.
coach

Dedicated coach

An UP Coach that will serve as your guide, partner, and cheerleader for months

Dedicated team

A carefully handpicked team of experts and assistants fully dedicated to your goals
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calculator

Life calculator

A quantitative model that prioritizes each of your goals by return on investment

Upgrade plans

Customized step-by-step plans outlining exactly how to upgrade each area of your life
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Vetted tools

A curated database of 1,000+ upgrade tools, techniques, and programs

Ready-to-use files

A Drive folder with 1,000+ files ready to use to help you achieve your goals
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Clean exocortex

A meticulously organized computer, phone, tablet, office, home, and vehicle

1-on-1 education

A tailored course on 200+ of the most valuable self-development concepts
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WHAT'S UP LIKE?

UP can be framed in a number of different ways, depending on how you approach life. Here are a few analogies.

You = Superhero

Imagine you’re a superhero (e.g. Batman). To become Batman you must have relentless drive, excellent strategy, detailed plans, ample resources, and be in peak physical condition. You’re completely devoted to your cause. UP is your Alfred or sidekick.

You = Olympic Athlete

Imagine you’re an Olympic athlete, aiming for gold. You are intense, disciplined, obsessed with metrics, dedicated to iterative growth, and in peak physical condition. You’re laser-focused on winning. UP is your coach or training partner. 

You = Robot

Imagine you’re a robot. You have a CPU (executive functioning), hard drive (long-term memory), RAM (working memory), electricity (blood), chassis (skeleton and muscles), and software (beliefs). Every part of you is upgradable. UP is your robotic scientist or programmer.

You = Startup

Imagine you’re the founder of a fast-growing Y Combinator startup. You are intense, take calculated risks, love metrics, and want to build something to impact the world. You aggressively innovate to make it big, quickly. UP is your co-founder or adviser.

You = Organization

Imagine you’re the leader of a corporation, lab, military or government. You strategize, plan, recruit, manage people, execute, and evaluate results. You deploy substantial resources to create and capture large amounts of value. UP is your Chief of Staff or Board of Directors.

You = MMORPG

Imagine you’re a player in a massively multiplayer online role-playing game. You can level up your skills, secure better equipment, team up with others, and engage in quests to achieve specific goals. Your experience is whatever you make of it. UP is your guild. 

HOW IS UP DESIGNED?

UP has three core pillars, three modes, 50+ design principles, and 200+ concepts. It’s complicated, just like life. 
ekso bionics exoskeleton

Emerging Technology

Mindfully incorporating the most useful nootropics, psychedelics, supplements, wearables, smart devices, apps, and other tools makes you effectively “superhuman”. It’s an unfair advantage in life. UP guides you to the technology best suited for you. 
cognitive biases codex

Behavioral Sciences

Understanding the science of how to live well is extremely useful. But the research literature is huge and growing exponentially. UP acts as your personal research assistant and operationalizes what is most useful for you, when you need it most.
XKCD is it worth the time

Applied Rationality

Your brain is the most complex tool you possess. And it’s notoriously full of buggy software (e.g. procrastination, self-deception, etc.). UP helps you debug that software and better understand yourself and more effectively pursue your goals. 
See UP's modes
See UP's design
See UP's concepts

WHY DO UP?

Because you’re smart enough to know that no one achieves great success without help. What exactly could you do with UP? Just about anything you want… Which areas of your life would upgrading yield you the greatest ROI?

SELF

Improve your awareness and alignment of your subagent, temporal, and shadow selves 

CONSCIOUSNESS

Improve your sentience, peak and altered state experiences, and understanding of mind

PURPOSE

Improve your life planning, life strategy, life design, and clarity

VALUES

Improve your terminal values, value ranking, value-action alignment, and integrity

Philosophy

Improve your metaphysics, epistemology, ethics, and general worldview

SPIRITUALITY

Improve your connection to the transcendent and your deepest sense of being 

GOALS

Improve the odds you cost-effectively achieve your most important life goals

IMPACT

Improve the counterfactually-adjusted amount of net good you do for present and future species

EXPERIENCES

Improve the quality and quantity of your desired experiences in every area of your life

PRODUCTIVITY

Improve your useful work quality and quantity and timely task competition

TIME

Improve your time allocations to desired activities by day, week, month, year, and lifetime

CAREER

Improve your compensation, satisfaction, autonomy, career capital, and future-readiness

FINANCIAL

Improve your net assets, future earnings, portfolio diversification, and security

BEHAVIORAL

Improve your self-control, procrastination, habits, routines, and rituals

COGNITIVE

Improve your decision-making, learning, attention, memory, and creativity

KNOWLEDGE

Improve the quality and quantity of knowledge accessible in your head and exocortex

EMOTIONAL

Improve your emotional intelligence, well-being, happiness, stress, and anxiety

FAMILY

Improve your family communication, quality time, conflict resolution, and connection

RELATIONSHIPS

Improve the quality and quantity of your sexual, dating, and/or life partners

SOCIAL

Improve the quality and quantity of your personal and professional social network

HEALTH

Improve your lifespan and energy and reduce diseases, injuries, and medical costs

FITNESS

Improve your strength, physique, weight, mobility, flexibility, and speed

NUTRITION

Improve your food’s nutritional value, quality, taste, convenience, and variety

SLEEP

Improve your waking and sleeping rituals, duration, quality, and dreams

SEX

Improve your sexual access, quality, frequency, safety, variety, novelty, and masturbation

PERCEPTION

Improve your sense of time, sight, hearing, touch, taste, smell, pain, and direction

PERSONALITY

Improve your character, sociability, likability, confidence, and helpfulness

APPEARANCE

Improve your face, teeth, hair, skin, nails, clothing, body language, posture, gait, and voice

SKILLS

Improve your repertoire of personal and professional skills

Communication

Improve your communication strategy, channels, clarity, efficiency, and response time

BRAND

Improve the salience, reach, and impact of your personal and professional brand

ENVIRONMENT

Improve the usability and aesthetics of your home, office, vehicle, and other favorite spaces

TRANSPORTATION

Improve your transportation options, comfort, efficiency, routes, and safety 

LIFE WORK

Improve your efficiency in managing purchases, doing chores, and handling “life”

LEGAL

Improve your understanding of and compliance with applicable local to international laws

SAFETY

Improve your physical, emotional, epistemic, and digital security systems

PRIVACY

Improve your offline and online privacy systems, tools, and procedures

End of Life

Improve your will, advance directive, assets transfer, and dead man’s switch protocols

OTHER

Identify and improve all the other areas of life that you value
More reasons why

WHO DOES UP?

Let’s examine four sample client scenarios.

Elijah the VC

Elijah is extremely busy and has been neglecting his health and family for years. He wants to make a change, but feels strangely stuck. Elijah does an UP that focuses on workload delegation, a rigorous fitness program, nutrition automation, meditation, and non-negotiable time for family and self. 

Audrey the CEO

Audrey is a victim of her own success. As her company grows, she feels as if she’s losing her creative spark. She’s no longer as energized and optimistic as she used to be. Audrey does an UP that focuses on personal renewal through retreats, yoga, and trips with friends. She also plans an exit from her company to start a new firm.

Tom the Biohacker

Tom has tried everything possible to enhance himself–legal or otherwise. He’s seen some great results, but most things don’t stick and half of what he tries has unclear outcomes. He knows he needs support to maintain his idealized state of flow. Tom does an UP focused on optimization experiments in every area of his life. 

Mia the Student

Mia is a straight A student, but silently suffering. She’s running ragged trying to keep up with her classes, job, extracurriculars, family, and partner. She took on more than she can handle and doesn’t see a way out. Mia does an UP focused on time and energy management, effective studying, and task outsourcing. 

IS UP FOR YOU?

UP is for the wildly ambitious who intend to leave their mark on the world. Do you have the following?

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AGENCY

A significant level of agency that you can focus on yourself
growth

GROWTH

An unceasing hunger to be better than you were yesterday
time

TIME

Thousands of hours you and your team can dedicate over months or years
bitcoin

CAPITAL

Thousands of dollars to invest in salaries, tools, and assessments

WANT TO LEARN MORE?

Instead of pursuing your dreams, we encourage you to execute your well-designed life plan. Please reach out if you’re curious about how UP might help you do this. The call is short, free, and focused entirely on you and your life goals. (We do zero selling–if we have to sell, UP isn’t for you.)

Schedule call