What if you got paid to pursue your most important goals in life? Would you be more likely to achieve them? We think you would. Now imagine if someone else, a trusted expert that knows you well, got paid if and only if you reached your goals. Do you think you would be more likely to achieve them, with their help? We think yes. Welcome to UP, the army dedicated to your life goals.


The Upgrade Program (UP) is an experimental program that uses emerging technology, behavioral science, and applied rationality to help you set, plan, and achieve your life goals. It’s like a head-to-toe, inside-and-out life makeover. Each UP is unique, but they usually consist of 10 steps and run 100 days, 1 year, or 100 years. It is not a coaching program, course, or training–it is something wholly different.

1. Do Epistemic Housekeeping

You don’t know what you don’t know. And much of what you “know” is wrong. We start by rethinking your life from first principles. 

2. Model Your Priorities

Out of trillions of possible actions, what should you do right now? To answer that, we need to build a quantitative model of your values.

3. Set Life Goals

Working from your values, we determine your life goals and decide how much of your time, attention, and money you’ll allocate to each.

4. Assess Yourself

What is your baseline success rate on your goals so far? Are you progressing, maintaining or regressing? We take hard data to find out. 

5. Build a Personal Team

Self-development is the wrong framing if you want maximal success in life. Instead we focus on your team’s development. 

6. Plan Each Goal

Actually achieving your life goals is hard. To make it easier, we create realistic, tailored, evidence-based plans for each goal. 

7. Execute Plans With Team

We work with your personal team to do the thousands of discrete tasks necessary to realize your goals. The real magic is (strategic) hard work.

8. Analyze Results

Even with your team’s best efforts, many of your plans will fail. But we’ll mercilessly analyze the data and learn how to do better the next time. 

9. Iterate on Plans

We’ll repeat the plan-experiment-learn process until we get it right. Trial and error is inevitable; the goal is to move quickly and cost-effectively. 

10. Level Up

Once you’re reliably progressing on all your life goals, you’ve reached what we call UP v2.0. Then things start to get really interesting…
Step 0. Begin UP


UP comes with essentially whatever you need to actually achieve your life goals. Here are the most common elements.

Dedicated coach

An UP Coach that will serve as your guide, partner, and cheerleader for months

Dedicated team

A carefully handpicked team of experts and assistants fully dedicated to your goals

Life calculator

A quantitative model that prioritizes each of your goals by return on investment

Upgrade plans

Customized step-by-step plans outlining exactly how to upgrade each area of your life

Vetted tools

A curated database of 1,000+ upgrade tools, techniques, and programs

Ready-to-use files

A Drive folder with 1,000+ files ready to use to help you achieve your goals

Clean exocortex

A meticulously organized computer, phone, tablet, office, home, and vehicle

1-on-1 education

A tailored course on 200+ of the most valuable self-development concepts


We co-create an UP, so that depends on you. UP can be framed in a number of different ways, depending on how you approach life. Here are a few analogies.

You = Superhero

Imagine you’re a superhero (e.g. Batman). To become Batman you must have relentless drive, excellent strategy, detailed plans, ample resources, and be in peak physical condition. You’re completely devoted to your cause. UP is your Alfred or sidekick.

You = Olympic Athlete

Imagine you’re an Olympic athlete, aiming for gold. You are intense, disciplined, obsessed with metrics, dedicated to iterative growth, and in peak physical condition. You’re laser-focused on winning. UP is your coach or training partner. 

You = Robot

Imagine you’re a robot. You have a CPU (executive functioning), hard drive (long-term memory), RAM (working memory), electricity (blood), chassis (skeleton and muscles), and software (beliefs). Every part of you is upgradable. UP is your robotic scientist or programmer.

You = Startup

Imagine you’re the founder of a fast-growing Y Combinator startup. You are intense, take calculated risks, love metrics, and want to build something to impact the world. You aggressively innovate to make it big, quickly. UP is your co-founder or adviser.

You = Organization

Imagine you’re the leader of a corporation, lab, military or government. You strategize, plan, recruit, manage people, execute, and evaluate results. You deploy substantial resources to create and capture large amounts of value. UP is your Chief of Staff or Board of Directors.


Imagine you’re a player in a massively multiplayer online role-playing game. You can level up your skills, secure better equipment, team up with others, and engage in quests to achieve specific goals. Your experience is whatever you make of it. UP is your guild. 


UP has three core pillars, three modes, 50+ design principles, and 200+ concepts. It’s complicated, just like life. 
ekso bionics exoskeleton

Emerging Technology

Mindfully incorporating the most useful nootropics, psychedelics, supplements, wearables, smart devices, apps, and other tools makes you effectively “superhuman”. It’s an unfair advantage in life. UP guides you to the technology best suited for you. 
cognitive biases codex

Behavioral Sciences

Understanding the science of how to live well is extremely useful. But the research literature is huge and growing exponentially. UP acts as your personal research assistant and operationalizes what is most useful for you, when you need it most.
XKCD is it worth the time

Applied Rationality

Your brain is the most complex tool you possess. And it’s notoriously full of buggy software (e.g. procrastination, self-deception, etc.). UP helps you debug that software and better understand yourself and more effectively pursue your goals. 
See UP's modes
See UP's design
See UP's concepts


Everything. Which areas of your life would upgrading yield you the greatest ROI? Is your task list for today focused on those areas in rank order of their ROI? If not, why not? Let’s change that…


Improve your awareness and alignment of your subagent, temporal, and shadow selves 


Improve your sentience, peak and altered state experiences, and understanding of mind


Improve your life planning, life strategy, life design, and clarity


Improve your terminal values, value ranking, value-action alignment, and integrity


Improve your metaphysics, epistemology, ethics, and general worldview


Improve your connection to the transcendent and your deepest sense of being 


Improve the odds you cost-effectively achieve your most important life goals


Improve the counterfactually-adjusted amount of net good you do for present and future species


Improve the quality and quantity of your desired experiences in every area of your life


Improve your useful work quality and quantity and timely task competition


Improve your time allocations to desired activities by day, week, month, year, and lifetime


Improve your compensation, satisfaction, autonomy, career capital, and future-readiness


Improve your net assets, future earnings, portfolio diversification, and security


Improve your self-control, procrastination, habits, routines, and rituals


Improve your decision-making, learning, attention, memory, and creativity


Improve the quality and quantity of knowledge accessible in your head and exocortex


Improve your emotional intelligence, well-being, happiness, stress, and anxiety


Improve your family’s well-being, communication, quality time, and conflict resolution


Improve the quality and quantity of your sexual, dating, and/or life partners


Improve the quality and quantity of your personal and professional social network


Improve your lifespan and energy and reduce diseases, injuries, and medical costs


Improve your strength, physique, weight, mobility, flexibility, and speed


Improve your food’s nutritional value, quality, taste, convenience, and variety


Improve your waking and sleeping rituals, duration, quality, and dreams


Improve your sexual access, skill, quality, frequency, safety, variety, and novelty


Improve your sense of time, sight, hearing, touch, taste, smell, pain, and direction


Improve your character, sociability, likability, confidence, and helpfulness


Improve your face, teeth, hair, skin, nails, clothing, body language, posture, gait, and voice


Improve your repertoire of personal and professional skills


Improve your communication strategy, channels, clarity, efficiency, and response time


Improve the salience, reach, and impact of your personal and professional brand


Improve the usability and aesthetics of your home, office, vehicle, and other favorite spaces


Improve your transportation options, comfort, efficiency, routes, and safety 


Improve your efficiency in managing purchases, doing chores, and handling “life”


Improve your understanding of and compliance with applicable local to international laws


Improve your physical, emotional, epistemic, and digital security systems


Improve your offline and online privacy systems, tools, and procedures

End of Life

Improve your will, advance directive, assets transfer, and dead man’s switch protocols


Identify and improve all the other areas of life that you value
More reasons why


Let’s examine four sample client scenarios.

Elijah the VC

Elijah is extremely busy and has been neglecting his health and family for years. He wants to make a change, but feels strangely stuck. Elijah does an UP that focuses on workload delegation, a rigorous fitness program, nutrition automation, meditation, and non-negotiable time for family and self. 

Audrey the CEO

Audrey is a victim of her own success. As her company grows, she feels as if she’s losing her creative spark. She’s no longer as energized and optimistic as she used to be. Audrey does an UP that focuses on personal renewal through retreats, yoga, and trips with friends. She also plans an exit from her company to start a new firm.

Tom the Biohacker

Tom has tried everything possible to enhance himself–legal or otherwise. He’s seen some great results, but most things don’t stick and half of what he tries has unclear outcomes. He knows he needs support to maintain his idealized state of flow. Tom does an UP focused on optimization experiments in every area of his life. 

Mia the Student

Mia is a straight A student, but silently suffering. She’s running ragged trying to keep up with her classes, job, extracurriculars, family, and partner. She took on more than she can handle and doesn’t see a way out. Mia does an UP focused on time and energy management, effective studying, and task outsourcing. 


UP is for the wildly ambitious who intend to leave their mark on the world. Do you have the following?



A significant level of agency that you can focus on yourself


An unceasing hunger to be better than you were yesterday


Thousands of hours you and your team can dedicate over months or years


Thousands of dollars to invest in salaries, tools, and assessments


Instead of pursuing your dreams, we encourage you to execute your well-designed life plan. Please reach out if you’re curious how UP might help you do this. The call is short, free, and focused entirely on you and your life goals. We’ll also send you some free, customized tools afterward. 

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