What if you had a step-by-step, science-based plan outlining how to achieve all of your life goals? What if that plan included both you and a dedicated team of trusted, aligned experts getting paid if and only if you were successful? Would you be more likely to actually achieve your goals? We think yes.


Upgrade Program (UP) is an experimental program that uses emerging technology, behavioral science, and applied rationality to help you set, plan, and plausibly achieve your life goals. It’s like a head-to-toe, inside-and-out life makeover. Each UP is unique, but they usually consist of 1,000+ steps, and run 100 days, 1 year, or 100 years. It is not a coaching program, course or training–it is something wholly different.

1. Do Epistemic Housekeeping

You don’t know what you don’t know. And much of what you “know” is wrong. We start by rethinking your life from first principles. 

2. Model Your Priorities

Out of trillions of possible actions, what should you do right now? To answer that, we need to build a quantitative model of your values.

3. Set Life Goals

Working from your values, we determine your life goals and decide how much of your time, attention, and money you’ll allocate to each.

4. Assess Yourself

What is your baseline success rate on your goals so far? Are you progressing, maintaining or regressing? We take hard data to find out. 

5. Build a Personal Team

Self-development is the wrong framing if you want maximal success in life. Instead we focus on your team’s development. 

6. Plan Each Goal

Actually achieving your life goals is hard. To make it easier, we create realistic, tailored, evidence-based plans for each goal. 

7. Execute Plans With Team

We work with your personal team to do the thousands of discrete tasks necessary to realize your goals. The real magic is (strategic) hard work.

8. Analyze Results

Even with your team’s best efforts, many of your plans will fail. But we’ll mercilessly analyze the data and learn how to do better the next time. 

9. Iterate on Plans

We’ll repeat the plan-experiment-learn process until we get it right. Trial and error is inevitable; the goal is to move quickly and cost-effectively. 

10. Level Up

Once you’re reliably progressing on all of your life goals, you’ve reached what we call UP v2.0. Then things start to get really interesting…


Instead of pursuing your dreams, we encourage you to execute your well-designed life plan. If you’re curious how we might help you do this, schedule a short call with us. The call is free and focused on clarifying and advancing your life goals. We’ll also send you some UP tools and resources afterward.
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