“Actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness.”

John Stuart Mill

Big Picture

Ethics matter enormously to us.

We aim to do the greatest amount of good possible for all sentient beings, present and future. 

We practice conscious capitalism. We’re a Public Benefit Corporation that chooses to put purpose before profit. We dedicate 100% of our profits to fighting existential risks.

Although far from ideal, we broadly support the United Nations Sustainable Development Goals, the Universal Declaration of Human Rights, and the Universal Declaration of Sentient Rights.


We are fully transparent about our effectiveness or lack thereof. See our Manifesto. Positive delusions are real, but we avoid propagating them (except in select epistemically innocent situations).

We attempt to determine our counterfactually-adjusted net impact on your life outcomes. 


We only work with people who intend to use much of their lives in service of others. We enthusiastically support your ethical goals, whatever they are. Your success is our success. We always try to act in your best interests.

We adhere to humane technology principles and avoid dark pattern design.


We offer our services as fairly as possible to those who desire them. 

We do not promote any product or service for our personal gain. Nor do we do preferentially promote our friends in the industry. 

We do not take affiliate fees or receive kickbacks.